The launches, pages and campaigns I have planned and made, at Morrow Made and before it.
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Clear storiesfor complextechnology.
MedTech is home base. The same approach works for anyone with a product that takes a minute to explain.
(01) SELECTED WORK
Recent projects.
More case studies are on the way. In the meantime, I am happy to walk you through examples over coffee.
CASE STUDY COMING SOON
CATHTEAM · SOCIAL · CAMPAIGNS · TRADE SHOWS
A LinkedIn page, from launch to 2,100+ followers in under a year.
Social, campaigns and trade shows built around a MedTech training calendar. About 60% of the new followers work in medical device manufacturing.
Get a sneak peek →YOU'RE LOOKING AT IT
MORROW MADE · BRANDING · WEBSITE
Building Morrow Made, strategy first.
Discovery, positioning, messaging, twelve MM monograms, a sunrise palette and this website, using the same process I run for clients.
See the homepage →(02) WHERE I LEARNED IT
Trained on global device brands.
Years inside global MedTech marketing teams, now on your side as a fractional marketing partner.
My storyStryker
Sr. Specialist, Downstream Marketing · campaigns that earned 1.06M impressions
2025–26
Inari Medical
Digital Marketing Specialist · 50+ global events and 60K+ followers moved through the acquisition
2024–25
CathTeamCLIENT
Social, print collateral, booth display and website · 2,100+ LinkedIn followers in under a year
2025–NOW
Carly Shell
FOUNDER · MORROW MADE
Orange County, CA · Working nationwide
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